The Toyota Teen Driver Challenge


Learning to drive is a super exciting part of growing up and gaining independence. But for many reasons, especially in our distracted digital age, it can be dangerous. Phone chatting and texting, talking to friends in the car, alcohol and drugs, not always wearing a seatbelt, and just being newly licensed are all factors that make car accidents the leading cause of death for U.S. teens. The CDC reports that in 2010, roughly 2,700 teens ages 16-19 were killed and roughly 282,000 were treated and released from emergency departments for injuries from crashes. (Source: CDC – Teen Drivers Fact Sheet)


Are you high school student with a powerful experience to share from either behind the wheel or as a passenger with a teen driver? Got an attention-grabbing idea to help make your fellow teens safer drivers and save your friends’ lives?


Toyota and Discovery Education joined up to create a comprehensive program called Toyota Teen Driver to help teens stay safe, and are giving away $15,000 in the Toyota Teen Driver Video Challenge!


All you have to do is submit a 2-minute video with your innovative idea to make teens safer drivers. And you’ll be entered for the chance to win 1 of 10 cash prizes and a Discovery Film Crew to help capture your vision and professionally re-shoot your video!


Grand Prize:               $15,000 and Discovery Film Crew


First Prize:                 $10,000 and Discovery Film Crew


Second Prize:                         $7,500 and Discovery Film Crew


7 Runners-Up:           Cash Prizes!


This year you can create your video as an individual or with up to three friends, to be submitted by your parent or guardian.


  • Wed. Jan. 16th from 8 to 9pm EST: Chat LIVE on Facebook with Jacob, last year’s winner. Post your questions about the challenge in advance HERE and come back to the page on the 16th to see real-time answers and get inspiration or advice for your submission.



  • Feb. 14th, 2013: Entry deadline.


  • After review, the top ten finalists will be added to an online poll for the public to vote and determine the lucky Grand Prize Winner, and all 10 winners will be announced in May 2013.


Learn more and get started HERE!