The YES Project!

Tufts University and Stanford University have teamed up to conduct the Young Entrepreneurs Study (otherwise known as the YES Project) to explore entrepreneurial purpose in young adults. A joint project of the Institute for Applied Research in Youth Development (IARYD) at Tufts University and the Stanford Center on Adolescence, the YES project is a longitudinal study of the development of entrepreneurial purpose, achievements, and character attributes among diverse adolescents and young adults in the United States. Specifically, the study looks to identify the cognitive, motivational, behavioral, and ecological bases of entrepreneurship development.

The project is based on the idea that entrepreneurship affords promising opportunities to young people and has the potential to contribute in positive ways to economic well-being and positive social change in society. The researchers define entrepreneurship as “The process of creating something new with value by devoting the necessary time and effort, assuming the risks, and receiving the resulting rewards.” Among young people, entrepreneurship refers to the application of enterprising qualities within both new and existing organizations, and using the appropriate skills necessary for success in that environment and culture. Because of this, the researches will be looking at both traditional notions of entrepreneurship, such as starting a business, as well as the more novel pathways that young adults take to build a career.

We are so grateful to the researchers and to the John Templeton Foundation for supporting this important work. We cannot wait to see what they find out!

Learn more about the project HERE